A Cidade da Gente means ''Our City.'' That descibes the city in so many ways. It has Brazil's highest HDI rating and it is considered by most Brazilians the first world city of Brazil.
What gave this city its fame began back in 1968 with a man named Jaime Lerner the mayor at the time that created the Curitiba Master Plan.
The plan created a new road design to minimise traffic: the Trinary Road System. This uses two one-way streets moving in opposite directions which surround a smaller, two-lane street where the express buses have their exclusive lane. I couldn'tbelieve it when I saw it! But literaly buses have their own lane that only buses uses that streches for miles around the city. This lane is also used by the pedestrains. I have even heard of ambulances using these lanes to get to hospitals in a faster time.Five of these roads form a star that converges on the city centre. Land farther from these roads is zoned for lower density developments, to reduce traffic away from the main roads. In a number of areas subject to floods, buildings were condemned and the land became parks.
Today, Curitiba is considered one of the best examples of urban planning worldwide. In June 1996, the chairman of the Habitat II summit of mayors and urban planners in Istanbul praised Curitiba as "the most innovative city in the country."
Curitiba, including, recently recommended by UNESCO as one of the city-model for the reconstruction of the cities of Afghanistan. In 2007 the city was the third place in a list of "15 Green Cities" in the world, according the American site "Grist". As a result, according to one survey, 99% of Curitibans are happy with their hometown. Most people seriously are and love their city!!!
The "green exchange" employment program focuses on social inclusion, benefiting both those in need and the environment. Low-income families living in shantytowns unreachable by truck bring their trash bags to neighborhood centers, where they exchange them for bus tickets and food. This means less city litter and less disease, less garbage dumped in sensitive areas such as rivers and a better life for the undernourished poor. There's also a program for children where they can exchange recyclable garbage for school supplies, chocolate, toys and tickets for shows.
Under the "garbage that's not garbage" program, 70% of the city's trash is recycled by its residents. Once a week, a truck collects paper, cardboard, metal, plastic and glass that has been sorted in the city's homes. But during all hours of the day you can see orange suited city workers clean around the city.
There's a model, inexpensive, speedy transit service used by more than 2 million people a day. There are more car owners per capita than anywhere in Brazil, and the population has doubled since 1974, yet auto traffic has declined by 30%, and atmospheric pollution is the lowest in Brazil.
To good to be true?
The city is knowned is also known for another famous characteristic found in most Curitibans. The people are rather closed and reserved. Let it be the cold climate or the large European heritage population, the people are not quite as open.
This makes it difficult to meet people. But not impossible!! ;-)